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Image 4Markets and Ideas - Sms Texting

Sms texting is being included in websites more and more these days.

Not only can websites send sms texts but they can receive them and do things with them as well such as updating local data or replying to the sender with more information.

A simple example of sending sms texts is my Call Me Now page. This sends me both an email and an sms text - so that if I am away from my office I can still reply by phone.

A more sophisticated example requiring both the sending and the receiving of sms texts are some of my recent estate agent projects. Consider an individual standing outside a property with a To Let (or For Sale) sign after business hours (which is when this often occurs). In my projects - each sign has a short property code that they can text in to the website - which replies with a text describing the property from the currently entered property data. Often this describes the number of bedrooms, and perhaps a rooftop terrace or back garden, the asking price and much more.

They can be interactive - so that there can be a menu at the bottom of the text where they can reply with 1 for more of one sort of additional information, or 2 for another etc.

The callers number is recorded of course and the next morning the estate agent can call them back with knowledge of the property that they were interested in - and discuss it further - perhaps suggesting other similar properties.

Sms texts can be used almost anywhere. I have one ecommerce website where the owner receives an sms text at the end of each day showing the total amount of the online purchases made that day.

Finally - Sms texts can be used to send micro payments to a website so that small purchases can be made when the visitor does not have a credit-card (payments are charged to their phone bill).

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